BIM

Indicatori di marca per l'identificazione dei messaggi

BIMI è l'acronimo di Indicatori di marca per l'identificazione dei messaggi.

Che cosa è l' Indicatori di marca per l'identificazione dei messaggi?

An autenticazione e-mail process that enhances the effectiveness of email marketing campaigns by fostering trust and improving brand visibility. Essentially, it allows organizations to display their brand logo next to their email messages in the inbox of their recipients.

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Fonte: cmv

This depends on the sender’s solid email authentication setup, primarily through Sender Policy Framework (SPF) and Domain-based Message Authentication, Reporting, and Conformance (DMARC) records. Implementing BIMI benefits email marketing strategies and plays a significant role in combating phishing and spoofing attacks, thereby securing email communication channels.

Key Components of BIMI

  1. DMARC: The foundational element for BIMI, ensuring that an email is protected by SPF and/or DomainKeys Identified Mail (DKIM).
  2. Verified Mark Certificate (cmv): A digital certificate that verifies the authenticity of the brand’s logo. While not mandatory for all BIMI implementations, it’s required by some email service providers.
  3. BIMI Record: A DNS record that hosts the location of the brand’s logo in a specific SVG format, allowing mail services to retrieve and display it.

Benefits of BIMI

  • Maggiore visibilità del marchio: Logos in emails can significantly increase brand recognition.
  • Improved Email Trust: Helps to assure recipients that the email is genuinely from the brand, reducing the risk of phishing.
  • Migliori tassi di coinvolgimento: Visible brand indicators can increase open rates and engagement.

Fasi di implementazione

  1. Ensure Email Authentication: Set up your domain’s SPF, DKIM, and DMARC.
  2. Create a BIMI Record: This includes choosing an appropriate logo, converting it into the required SVG format, and publishing it to your DNS.
  3. Apply for a VMC: Obtain a Verified Mark Certificate to authenticate your logo.
  4. Monitorare e regolare
    : After implementation, monitor the performance and make necessary adjustments to optimize email deliverability and engagement.

BIMI represents a significant advancement in email marketing and security. By allowing brands to authenticate their emails visually, BIMI provides a dual benefit of enhancing security and improving marketing effectiveness. Organizations aiming to leverage BIMI should focus on strict adherence to email authentication protocols and consider the strategic placement of their brand logo to maximize visibility and trust.

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