If you don't think online reviews are a big deal… just take a look at our client, Angie's List, now a public company strictly based on a massive, high quality database of recensioni affidabili. And the fact that they don't allow anonymous reviews or reviews by non-paying members keeps the trolls and cheaters out for an incredible experience. Their customers love them… just ask them.
Ultimamente, sembra che sempre più consumatori si stiano affollando su siti di recensioni online, forum e app per condividere le loro opinioni sui servizi che hanno sperimentato. Ma a quanto pare, non tutti sono guidati esclusivamente da punti o omaggi.
If you're a company, especially a local one, and you're not monitoring your reputation online with reviews – it may explain a lot. If you have problematic reviews, they will drag your sales down. Consumers love reviews and use them to a make purchase decisions every day. Your reviews don't have to be perfect, but they do have to be trustworthy and well-written. If you have some rough ones that don't represent your products or services well, you'll want to get to work requesting them from customers who love you.
Ecco alcune ottime statistiche da questo infografica da Demandforce sulle recensioni: