In all honesty, I'm not sure sexy really matters when we speak about social media. The ability to teach, observe, respond and promote in an unsexy business to business industry may not capture a ton of attention – but it can absolutely capture the right attention from the audience seeking your business, product, or service out.
If you work for a business-to-business (B2B) company, chances are you have noticed that it’s not quite as fast and easy to grow your social media presence, as it is for a business-to-consumer (B2C) company. See how to grow your social media presence if you find yourself in an “unsexy” B2B industry!
The other misconception between business to consumer and business to business is that consumer goods are often high volume, low revenue and profit transactions. B2B; however, are typically long-term, low volume, high revenue and high profit transactions. In other words, you don't need tens of thousands of followers or retweets with B2B, tens or hundreds may drive enough awareness and business to keep your business healthy and growing.